18 April 2017
As one of India’s leading lifestyle designers, Raseel Gujral Ansal, who has been ceaselessly valued for her outstanding ability in leading architecture & interior design trends over the past 25 years, has opened a shop in shop outlet of ‘Casa Pop’, her cosmopolitan and kitschy pret diffusion line in Home décor & Accessories in Chandigarh. The unique collection has been showcased at Raya – The Lifestyle Store, founded by tricity’s well known Fashion Curator Sahiba Brar. Mr. Amit Kalra, Retail Head, Casa Pop,Ms. Sahiba Brar, Founder, Raya Lifestyle Store, Ms. Arti Sharma, Assistant Head Business Development, Casa Pop, Ms. Neha Sajwan, Manager, Visual Merchandising, Casa Pop were present at the opening of the stylish outlet in Sec 7’s inner market.
It’s noteworthy that Raseel Gujral Ansal is an award winning lifestyle designer who has been bestowed with awards like the Edida by Elle Decor Best Designer Award 2011, Indian Home Awards 2012, Luxury Home Retailer Award, Woman of the Year 2002 by the American Biographical Institute, Building Industry Leadership award 2007 by the Builder Information Bureau & many more.
“We have two outlets in Delhi in Select CityWalk & MG Road. There is one in Banjara Hills, Hyderabad. Moreover, we have 16 shop in shops across the country in Taj & RBH Oberoi Hotels. We have recently launched in Singapore & soon will be launching in UK. Our Shop in Shop with Raya is part of our plan to serve the market North of Delhi. We will be tapping the Tricity, Punjab, Haryana & Himachal market through the Chandigarh opening.” Said Amit Kalra, retail Head, Casa Pop.
One was able to see collections across product portfolio’s like Wallpaper,Textiles Crockery, Incidental Furniture, Home Accessories, Fashion Accessories et al. Well known lines like Anarkali, Gatsby, Opium, Opium Blue were enticing. Articles like Cases, Trays, Bathroom Sets, Table tops, Candles, Votives, Cushions made a mark. Other than these carry all bags, laptop bags, scarves etc too have their pride of place at the new Casa Pop outlet.
“Raseel’s inspiration also comes from her lineage. She is the daughter of Satish Gujral, one of the country’s great contemporary artists thus; so her love for artistic designs and creativity literally flows in her blood. Her style and ideas are constantly breaking away from the traditional, the customary and the predictable.” Said Sahiba Brar, Fashion Curator.
Raseel’s design philosophy emphasizes a refined use of art, magnificent objects, patterns, strong silhouettes, textures and a sophisticated color palette, that is beautifully balanced to provide a refined original signature. It is pertinent to mention here that Casa POP has been a part of key international trade fairs like – Maison et Objet and stood out from the clutter. Raseel as a designer has continually featured in publications such as Architectural Digest, Elle Décor, W, Harper’s Bazaar, Vogue, Elle, and Robb Report to name a few.