Chandigarh
18 April 2017
DIVYA AZAD
Transsion Holdings, a global company dedicated to providingmost favoured mobile communicationproducts and mobile internet services in over 50+ countries, today announced thelaunch of its smartphone brand – TECNO Mobile in India. TECNO Mobile is a premium smartphone brand that promises to offer superior products, quality service and an unmatched value proposition to its consumers. Redefining the night photography with its PIXELEX image processing engine and unique ‘151’ promise, the company unveiled its ‘Made for India’‘i’ series.
TECNO Mobile, as part of its expansion strategy in the emerging markets has garnered tremendous success in African countries,becoming one of the top three mobile phone brands.Fuelled by the same ambition, TECNO Mobile promises to delight Indian consumers by launchingi-series of smartphones equipped with innovative camera features identified in the ‘Indian photography preference’ survey conducted with a sample size of 2000 Indians in 4 states.
As part of its ‘Do The Undoable’product DNAin India, all TECNO products come with a unique,
image processing PIXELEX engine that enables consumers to capture images truer to Indian skin tones even in low light conditions. To further boost the confidence of consumers, TECNO smartphonescomes with ‘151’ promise which offers 100 days’ replacement warranty, 50% buyback and 1-year one-time screen replacement as an initial offering for a limited period.
Speaking at the unveiling of TECNO Mobile in India, Mr. Arif Chowdhury, Vice President, Transsion Holdingssaid, “As a global mobile phone manufacturer, Transsion Holdings specializes in developing products to suit the needs of emerging markets.“PIXELEX” is a reflection of TECNO’s commitment to continuously innovate and “Do The Undoable” by redefining the boundaries of image technology and user experience. India is a key market forus and we believe that our strong retail footprint and service network with our unique ‘151’ promise will further propel Indian customer delight. With our glocalisedproduct range,we seek to ‘Do the Undoable’ at the core of our operations in India.”
TECNO has entered the Indian market with ‘i’ series which includes i7, i5, i5 Pro, i3 and i3 Pro smartphones respectively. In the first phase of launch, TECNO products will be available in the North Indian states of Punjab, Rajasthan and North Western state of Gujarat. TECNO Mobile’swide reach of over 125 distributor points, more than 10,000 retail stores and service network of around 140 touch points are the key considerations for choosing these markets in addition to the strong smartphone penetration in these markets.
‘i’ series for India
With stunning design and ‘Made for India’ features, ‘i’ series allows consumers to own the night with its image processing PIXELEXengine that allows brighter night photography. The software algorithm of the camera is optimized as per Indian consumer localized needs in terms of skin tone, colour preference, contrast etc. The smartphones are also equipped with an anti-oil fingerprint sensor that provides hassle free access to the phone under all Indian lifestyle and weather conditions.
Key USP’s
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The product rangecomes with bigger batteries to ensure uninterrupted usage in terms of web browsing, reading or even consuming video content. To enhance the battery experience, TECNO smartphones come with Rocket Charging that helps reduce the charging time by at least 20% as compared to traditional fast charge.TECNO smartphones are based on thelatest Android Nougat 7.0 along with the highly customizable HiOS for a holistic and enriching smartphone experience. Users can enjoy easy multitasking powered by4GB RAM /32 GB ROM in i7.
The range has a stylish all-metal body and sits amazingly light in the hand owing to narrow bezel and slim design even with high capacity batteries. The 4GVoLTE and ViLTE enabled smartphones offer a host of other amazing features such as Video call flash, Split Screen, Hi Cloud, 360-degree flash amongst other key features.
The product portfolio consists of five new innovative smartphones priced competitively at INR 7990 to 14990 (MOP). While i5, i5 Pro, i3 and i3 pro will all be available across 3 states of Rajasthan,Gujarat and Punjab from 22nd April, 2017; i7 will be hitting the market early May’17. These new products come in the exciting colors of Champagne Gold, Sky Black and Space Grey.
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