3 June 2019
Mr Balbir Singh Sidhu, Minister for Animal Husbandry & Fisheries, Govt of Punjab inaugurated the new showroom of ‘WK Life’, a famous international brand of ‘fashion, smart life and mobile accessories’ from Hong Kong, at SCF 73, Phase 3B2, here today. Famous Punjabi actress Japji Khaira also visited the store. The showroom is being managed by three young entrepreneurs.
There are hundreds of electronic, digital and fashionable products available at the store, which can not be found anywhere else in the tricity. From funky purses, travel pillows, pen drives, designer Bluetooth speakers to fragrances, mikes and a vast range of mobile phone accessories, one can find scores of innovative ideas and items.
‘WK Life’ is being run by Angadbir Grewal, Harmanbir Jhajj and Mohantaj Dhillon. All of them are students and this is their first step towards entrepreneurship. Angadbir said, “WK is a popular brand from Hong Kong, with 1,000 stores in 60 countries around the world. There are 5 stores in India, three in Delhi, one each in Jaipur and Lucknow and this one in tricity. A variety of new products keep on coming every month at the store.
Mr Balbir Singh Sidhu said that he was happy to be part of this launch ceremony. Like these three boys, youths should aim at starting something of their own. This way they can provide employment to many others too. He wished good luck to the young owners. On this occasion, Mr Gurkirat Singh Kotli, MLA, Khanna, and Mr Gurpreet Singh GP, MLA, Bassi Pathana were also present.
The emphasis of ‘WK Life’ is on the changing needs of the youth and new fashion trends. Their 4000 employees and 75 designers constantly innovate new products according to the changing trends. There are 18 factories. The price range of the products is pocket friendly, starting from Rs 200 or less to a few thousand only, which can be good for self use or for gifting. This is the first company that has successfully combined telecom and electronic industries and has created a complete fashion life brand. The products are in 4 categories- Audio, Energy, Protection and Smart Life. The fashion element remains on the top of its design concept. It’s not just a brand, but a new lifestyle too. It was founded in 2015 by HK Refine Industrial (Asia) Co. Ltd.