Chandigarh

23 September 2019

DIVYA AZAD

This festive season TECNO, the premium offline smartphone brand is spoiling its consumer for choice with the launch of all new Spark-Series that includes TECNO SPARK Go, TECNO SPARK 4 Air and TECNO SPARK 4. The series is designed and developed, keeping in mind the aspirations of Indian consumers who are looking for value for money proposition.

India being the priority market, where every quarter millions of consumers buy their first smartphones. TECNO with its spark series is addressing the opportunity in the entry-level segment by offering better specifications camera capabilities, reliable battery, bigger display available at most competitive price points. 

Earlier this month, the brand had launched TECNO SPARK’s two new devices including TECNO SPARK Go and TECNO SPARK 4 Air.Within 15 days of launch, TECNO SPARK Go has become a best-selling lowest-priced dot notch display smartphone at INR 5499. Adding joy to the festivities, every SPARK Go buyer gets free Bluetooth earpiece worth INR 799.  On top of it, it’s unique ‘111’ promise including 1-time screen replacement, 100 days’ free replacement, and 1-month extended warranty on all the devices.

TECNO is upping the game with India’s first strategy with the launch of TECNO SPARK 4, the brand is offering the 6.52-inch HD+ dot notch display, biggest screen in the segment. The newly launched smartphone will go on sale starting September 20th and will be available across 35,000+ offline retail stores.

Commenting on TECNO SPARK 4 India’s-first launch, Mr. Arijeet Talapatra, CEO TRANSSION India said,We are committed to our diverse consumer’s base with our expansive product portfolio and the global debut of TECNO SPARK 4 in India is a testimony of our deep commitment to ‘India-first’ approach. Since the brand entry in India, TECNO’s mantra has been to strengthen the budget to mid-budget smartphone category by introducing the features which are not available at such price points. With SPARK series in our portfolio we are focusing on capturing the 5K to 10K smartphone category of India where the consumer is more willing to experiment with the product. The SPARK series is a perfect blend of style, superior display, camera capabilities with AI integration and performance at affordable price points. We are optimistic that the new range will be well-received by the audience & will add spark to their festivities.”

The TECNO SPARK portfolio includes 4 smartphones: TECNO SPARK Go at INR 5499, TECNO SPARK 4at INR 6,999 and TECNO SPARK 4 will be available in two variants: 3GB + 32GB at INR 7999 and 4GB + 64GB at INR 8999.

Key highlights of TECNO SPARK portfolio a must buy this festive season:

1.            TECNO Spark Go becomes India’s first smartphone in the 6K segment to sport a 6.1” HD+ Dot Notch Display coupled with an aspect ratio of 19.5:9 and an impressive 85% screen to body ratio, making the smartphones ideal for binge watching videos, reading, and browsing. On camera optics, TECNO Spark Go comes with 8MP AI rear camera paired with night Algorithm 2.0 and Dual Flash that let you capture clear, bright and beautiful shots in any light. While its 5MP AI selfie camera with Micro slit front flash is a major breakthrough in dot notch display, it ensures stunning selfies under any light. It is available in 2GB RAM + 16 GB ROM storage capacity expandable up to 256GB. Adding joy to the festivities, every TECNO SPARK Go buyer is entitled to get a complimentary Bluetooth earpiece worth INR 799. Offer available for limited period only.

2.            First to bring 3GB RAM, 13MP Dual rear camera & bigger screen with dot notch display under 7K

The 2nd smartphone from series is SPARK 4 Air which also flaunts 6.1” HD+ screen and is aesthetically crafted with trendy Dot Notch 2.5D Curved edges, 3D back cover, slim bezels and gradient finish. It comes with latest Android 9.0 operating system and further has a customized HiOS UI layer for enhanced user experience. As far as performance is concerned the smartphone sports 3GB RAM & 32GB of internal storage and is powered by a Quad-Core Helio A22 processor. It supports a big battery of 3000mAh which lasts upto 9.8 Hours of uninterrupted Video playback. On camera front it supports dual rear camera with 13MP being the primary lens with dual flash that enables brighter pictures in any light condition. While the 8MP front facing camera comes with customizable LED flash to deliver optimum light while clicking selfies. Additionally, it comes with an anti-oil fingerprint sensor, and AI Face unlock. TECNO SPARK 4 Air is available for grabs at a price of INR 6999.

3.            The latest addition to portfolio is TECNO SPARK 4

Notching up its game, the new SPARK 4 brings in 6.52-inch HD+ dot notch display with 20:9 Aspect Ratio and 450 nits screen brightness giving an immersive viewing experience making it a perfect smartphone to enjoy seamless content, reading and browsing.  Designed to impress, TECNO Spark 4 is built with 2.5D curved and fluidic edge design, which gives it a premium look. With the width of 75.9mm and 8.2mm thickness the smartphone is light weighted and is easy to hold.

Talking about performance, TECNO Spark 4 comes with massive 4GB RAM and 64GB ROM which is further expandable upto 128GB variant that lets you reap the benefits of multi-tasking easily. Under the hood is Helio A22 Quad core processor combined with the latest Android 9 pie operating system that will further enhance your smartphone experience.  For gaming lover, based on machine learning technology, the smartphone boosts the gaming performance using ‘game acceleration mode’. It enables you to choose different options like quality, priority, equilibrium mode, smooth mode and so on. It also blocks unwanted notifications for uninterrupted gaming. Games like PUBG Mobile run on High settings easily. The smartphone comes with anti-disturb feature to give users a more immersive experience in the game.

Coming to Camera Finesse, the TECNO Spark 4 sports a triple rear camera setup aligned vertically with a 13MP main camera with f/1.8 aperture, a 2-megapixel depth camera, and a third low-light camera sensor. The rear camera features include PDAF, dual LED Flash support, eight scene modes, AR Stickers, Custom Bokeh, AI HDR, AI Beauty, Panorama, and more to enhance overall photography experience.While 8MP front camera comes with customizable flash helps make clear video in low light by adjusting brightness as per the environment for best captures and brighter selfies in any lighting condition. The Beauty Mode enhances your skin tones and other blemishes to present the perfect selfies.
The front camera features include AI Beauty Mode, Portrait Mode, in-build localized AR Stickers, Wide Selfie Mode for better selfie experience.

TECNO Spark 4 is packed with 4000mAh battery which gives upto 26 hours of calling Time, 6 Hours of Video Playback, 6.9 Hours of Gaming, and 110 Hours of audio playback. The phone supports Dual VoLTE SIM (4G+4G) solution, AI Face unlock and anti-oil fingerprint sensor.

TECNO SPARK portfolio consist of 4 smartphones:

Smartphone Price Display Camera Storage
TECNO SPARK GO INR 5499 6.1 inch HD+ Dot notch 5 MP AI Selfie / 8MP AI Camera 2GB + 16 GB
TECNO SPARK 4 Air INR 6999 6.1 inch HD+ Dot notch 5 MP AI Selfie / 13MP + VGA AI Camera 3GB + 32GB
TECNO SPARK 4 INR 7999 and
INR 8999
6.5 inch HD+ dot notch 8 MP AI Selfie / 13MP + 2MP + VGA AI Camera 3GB + 32 GB and
4GB + 64GB

Giving more power in the hands of customers, all TECNO smartphones come with a unique promise of “111” under which it offers 1-time screen replacement, 100 days’ free replacement, and 1-month extended warranty. Apart from that, it comes with the commitment of bringing to consumers the best after sales services through its service brand, ‘Carlcare’ which has two COCO (company-owned, company-controlled) service centers & over 958+ multi-brand service touch points for its customers across the country. It is this ownership of the end-to-end customer journey, both before and after purchase, which has helped in building trust and confidence with consumers & partners

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