21 December 2019
Owndays from Japan, one of the largest players in the fashion eyewear brand market opened its first store in Chandigarh at Elante Mall. This is the Japanese chain’s fifth store in India. The trendy store was inaugurated by Himanshi Khurana, well known Punjabi film actress who also participated in the reality show Bigg Boss as a contestant. The event was also graced by the Vice president (India Operations) Mr. Sanjay Malhotra, who has been the pillar of strength behind the expansion of the Indian business, Miss Priyanka Gupta, Director of Owndays India. Priyanka’s family has been in the optical industry for more than half a century. She is currently the third generation in the eyewear business and Mr.Yuya Tabata, Country Manager for Owndays India, whose strategies and sales ideas have played a pivotal role in bringing the company this far.
Sanjay Malhotra ,VP(India Ops), Owndays said, “Chandigarh people get to see the most advanced and great looking eyewear store with an excellent and large assortment even before Mumbai and Delhi. Owndays brings a fresh change into the optical scenario with a first in India – ‘20 minutes delivery’ concept as well as the opportunity of seeing your glasses being made. Being a Japanese company, quality and technology are its key strengths, thus bringing the best and the latest eye testing equipment which is yet to be seen in India. So now you can easily say ‘bye bye’ to screens and charts for eye testing, it is all technology.” With an assortment of more than 1500 frames, Owndays has one of the biggest array of eyewear displayed in the store. Priyanka Gupta, Director, Owndays India said, “The frames and lenses are exquisite having its quality tested from Japan and designed as per the latest trends in the market. Simple pricing which is another Japanese hallmark believes in one price which is inclusive of frames and lenses, comprising of the best aspheric lenses as per your power.”
Added Yuya Tabata, Country Manager, Owndays India, “Considering that people waste so much of time deciding on lenses and are still not comfortable with their choice, at Owndays, you can rely on the experts to decide the best suitable option. The Elante Mall store is the fifth store of the company in India while overall we have350 stores spread across 12 countries worldwide. Owndays has big plans for India, which we consider as an important market for the brand’s international growth.”
In spite of its Japanese quality the price range is affordable and caters to all of Ownday’s 15 in-house brands. Price starts from Rs. 2,990 including lenses with a one-year warranty. The store also offers a 25% discount on the second pair purchase.
Adds Priyanka Gupta, “Honesty towards our customers and excellent customer service are our core values to ensure that customers leave the store happily.”
The USP of Owndays is that it believes in inviting customers for an international experience with its open facade concept where customers are welcome to try out various frames and indulge in the vibe of the brand offering free eyes tests by experienced optometrists. Once the frame is chosen with stock lenses of simple power it takes 20 minutes for the spectacles to be made. The brand also customizes frames and changes lenses of spectacles bought from other brands.Overall, Owndays has brought about freshness into eyewear industry with a beautiful store, 20 minutes delivery, Japanese quality and technology, huge assortment with simplified and affordable pricing.