Fourth edition of BMW Experience Tour in India



21 March 2017

Kulbir singh kalsi 

BMW India has commenced the fourth edition of the BMW Experience Tour in India. Beginning with Chandigarh, BMW Experience Tour 2017 will demonstrate the dynamism, versatility and high performance of the entire BMW product portfolio in 14 cities across the nation. Post Chandigarh, the tour will reach Jaipur, Lucknow, Delhi, Ranchi, Kolkata, Ahmedabad, Mumbai, Pune, Bengaluru, Hyderabad, Chennai, Kochi and Raipur. The BMW Experience Tour 2017 is an exclusive platform to experience the BMW brand, test drive vehicles and interact with product experts.

Customers will have an opportunity to experience the extraordinary control, manoeuvrability, ultimate luxury and unsurpassed comfort of the range of BMW sedans, Sports Activity Vehicles (SAVs) and sporty M cars. Mr. Vikram Pawah, President, BMW Group India said, “The BMW Experience Tour has set a benchmark in driving events in India. It is a unique driving initiative that allows existing and potential customers to experience the fascinating range of BMW products and services. The 2017 edition of BMW Experience Tour offers a complete package full of thrilling driving experiences and unparalleled luxury. Chandigarh is the first city to witness the BMW Experience Tour 2017 and we are sure that this year’s edition will be even a bigger success than its predecessors.” Media Information Subject Chandigarh witnesses the ultimate driving thrill with the BMW Experience Tour 2017.
Page 2 The BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the all-new BMW 7 Series, the all-new BMW X1, the BMW X3 and the BMW X5 will be available for test drive to participants. Further, BMW certified driver trainers will offer valuable advice on various driving techniques like slalom, fast laps, corner braking and emergency braking. The BMW i8, the all-new BMW 7 series and the BMW M car will be on special display.
The thrill of high-performing range of sports cars –the BMW M4 Coupe and the BMW M6 Gran Coupe will also be on display at BMW Experience Tour 2017. BMW M Automobiles are produced by BMW Motorsport GmbH (a subsidiary of BMW AG). Sophisticated technology, individuality and safety – the BMW M cars offer an unmatched experience of exclusive, high-performance driving. The 2017 edition of BMW Experience Tour will house an exclusive BMW 7 Series Individual Lounge, BMW i8 and BMW M cars display, Lifestyle Section with BMW merchandise, BMW M Cars display, food and beverage section and kid’s engagement zone. While the BMW Accessories and Lifestyle Zone will feature lucrative merchandise at special offers, the exclusive BMW 7 Series Individual Lounge offers customers an opportunity to customize and enhance their vehicle in line with their personal requirements.
The BMW 7 Series Individual Lounge will showcase individual paint finishes, leather upholstery and trims. Throughout the Experience Tour, a special structure inspired from the iconic BMW kidney grille, will be created in each city, representing BMW’s premium international standards. The weather proof, air-conditioned structure, will accommodate the reception, briefing and display areas. Special recreation zone will ensure an entertaining time for the entire family. Kids would be driving the BMW Baby racers from the BMW Accessories and Lifestyle range on an electronically simulated track which would guide them on road safety. Media Information Subject Chandigarh witnesses the ultimate driving thrill with the BMW Experience Tour 2017. Page 3 BMW Group India With its three brands, BMW, MINI and Rolls-Royce, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market.


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