23 February 2023


The Department of BusinessAdministration of Post Graduate Government College Sector 46 organised a five day workshop on the topic of Understanding Marketing for Students of BBA. The Workshop was inaugurated by Principal Dr. Abha Sudarshan in the presence of DeanDr.Rajesh Kumar, Vice Principal Dr. Baljit Singh, Head of Department Dr. MukeshChauhan and faculty members of BBA Department. All the Sessions of the workshop were conducted by Mr. Amandeep Singh Sodhi Executive Director of RootsProduction Mohali. Ms. Monica Dhingra, faculty of the BBA Department coordinated the Workshop.

The five day workshop focused on familiarising students with marketing concepts with a practical approach whereby students formed mock marketing Agencies and conducted various events like Tree Plantation drive,Auto- expo event, Poster making competition, Debate skit and Quiz competition.The Workshop culminated in summarized group presentation by the respective mock marketing companies created by students showcasing their learning during the course of workshop. The Workshop was highly appreciated by students as well as faculty members as it gave a real life experience of dimensions of Marketing and enhanced their acumen.


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