26 February 2018
The Consumer Pack as well as Bulk Pack of Verka Ghee including Cow Ghee will be cheaper with effect from 26.02.2018. Punjab State Cooperative Milk Producers Federation (MILKFED) has decided to decrease the prices by Rs 20/- per Lt/Kg .
Mr. H S Grewal, Additional Managing Director, MILKFED said, “At Verka, our endeavor has been to provide the best quality products to our consumers at competitive prices. This reduction in price is sure to add more colours to their holi celebrations this year.”
To increase its consumer base Verka has recently forayed in New Delhi market and has strengthened its presence in the region.
It is significant to note that Verka passes a huge chunk of its sales realization from milk towards the procurement of milk. Farmers’ interest is of utmost importance in MILKFED and 80 to 85% is paid back to the farmer in the form of milk purchase price and annual bonuses etc. Since its inception, Verka has connected more than four lakh farmers across the state to a circle of about 7000 cooperative societies that give them the collective resources, technical inputs and necessary infrastructure.