Chandigarh
15 November 2018
DIVYA AZAD
Championing the cause of #HealthySkinIsWow, FMCG major Emami Limited, launches the all new“BoroPlusDoodh Kesar Body Lotion” to beat winter dryness.
Enriched with the richness of Milk (Doodh)and Pure Kashmiri Saffron(Kesar), Boro Plus Doodh Kesar body lotion is 100% ayurvedic &antiseptic. It gives 24-hour intense moisturization to make skin healthy, soft and radiant naturally. It is suitable for all skin types and is recommended by dermatologists.
Boro Plus brand ambassador KanganaRanaut features in the brand new TV commercial created on a differentiated animation platform. Targeted at young consumers, Kangana shakes a leg with an animated “singing and dancing cow” to a peppy jingle – completely breaking away from the typical body lotion approaches to advertising. Iconic Singer Usha Uthup lends her rich voice for the ‘cow’ character. Noted ad filmmaker and actor “Bugs”Bhargava Krishna has directed the TVC.
TVC Link:
https://www.youtube.com/watch?v=O-CBh5OV35Q
The new commercial is already on air across national and regional channels. The launch will be boosted through digital platforms as well.
Speaking on the launch, Ms. Priti A. Sureka, Director, Emami Limited, said, “Keeping in mind the rising preference for natural and herbal skin care products, we have designed this unique product for superior winter care with the natural goodness of milk and saffron. Both these ingredients are known and proven to be highly beneficial and efficacious for skin care. We believe consumers who use it will be delighted with the experience”.
BoroPlusDoodh Kesar Body Lotion is available in 20 ml, 40 ml, 100 ml, 300 ml and 500 ml packs at MRP of Rs. 10, Rs. 40, Rs. 85, Rs. 230 and Rs. 280 respectively.
