29 February 2020
A unique Trunk and Fashion Show ‘The Known and Unknown Edit 2’ was held at Sukhna Enclave, Kaimbwala Road, Chandigarh.
The one of a kind fashion extravaganza was organised by Babi Grewal & Sarah Mehra, Co-founders of The Known & The Unknown Edit. The event turned out to be a paradise for tricity’s fashion enthusiasts, as it presented 38 top fashion labels from across the country. Not only fashion, there was a delightful assortment of labels and brands in genres like Jewellery, Home Decor, Health Consulting, Accessories and much more at ‘The Known & The Unknown Edit.’ There was an elaborate food section which saw The Catering Co & Vasano presented mouthwatering delicacies.
Sarah said, “The Trunk Show showcased various Fashion Week Designers such as Abraham & Thakore, Varija Bajaj, Mandira Bedi & Babi Grewal, and many more emerging designer labels and brands from across the country.”
It was a one-stop destination for one’s fashion & lifestyle needs and the who’s who of the tricity fashion circuit could be spotted.
Babi Grewal said,”The Known & Unknown Edit was a one of a kind event as it brought fashion from the ramp straight to the stall, for the potential customers to buy it straight off the Runway!”
The glittering night of ‘The Known & The Unknown Edit 2’ also witnessed a fashion show in which the beautiful, exquisite and well curated collections on the ‘Spring Summer Collection 2020’ theme were presented. These collections by some renowned India Fashion Week designers were displayed by 20 models who walked the ramp wearing them.
India fashion week designers Varija Bajaj and Babi Grewal interacted with media and shared details about their collections. Varija Bajaj who is a member of FDCI(Fashion Design Council of India) and has been part of India Fashion Week for several seasons said, “Focusing on the free-spirited bohemian culture my line LELA showcased a Boho Chic collection at Chandigarh to provide one with the experience of wearing clothes and start celebrating life for no special reason. LELA-is all about fusion Pret wear is the brand child of VARIJA Lifestyles.” It is noteworthy that Varija being a successful entrepreneur, in an unorganized fashion sector, is now a case study in ISB Hyderabad, the most reputed B-schools of the country.
Babi Grewal, who recently showcased at the Blenders Pride show, also showcased her collection and interacted with media. Babi said, “My collection-‘Iluminate’, was an evening collection with saturated shades of blue, dark green, maroon, dark red and black. To make the individual shine bright and beautiful like water in the sea, dark, mysterious, impenetrable yet illuminating.”
The highlight of the trunk show was celebrity designer Mandira Bedi’s showcase. The renowned Bollywood actress turned fashion designer Mandira Bedi’s sari collection attracted attention at the trunk show. The ‘Mandira Bedi Sari brand’ encapsulates the very essence of Mandira herself and embodies her distinct taste. She had brought forth her latest collection ‘Sirius’. It is based on the brightest star in the night, an effective play of juicy pastels and sparkly sequins, with structure blood colors and subtle bling. A perfect outfit for the festive season, to bring out the star in you.
Meanwhile the team which backed the event was extremely talented and very professional, , and the fashion show was choreographed by a renowned fashion show director, Jibran Khan. The other partners of the event included Creatiavtorss modelling agency and there were many other official partners who helped in bringing the event to the next level.