4 April 2023


The Collective, India’s first and largest luxury multi-brand retail concept store and part of Aditya Birla Fashion and Retail Ltd, has forayed into the magnificent city of Ludhiana at Grand Walk Mall. The store is spread across a sprawling 4800 square feet and provides a unique assortment of global fashion brands for men and women.

The Collective is all about curated fashion & style from across the globe. The Ludhiana store will showcase the collections from brands such as Polo Ralph Lauren, Karl Lagerfeld, Ted Baker, Hugo, Love Moschino, and many more. The store will also feature new brands such as Paige and Evisu as they make their India foray.

The Collective celebrated its opening with a party welcoming guests from the city. Adding to the glitz and glamor of the celebration, Bollywood actor Malaika Arora was the special guest of the evening.

Mr. Amit Pande, Brand Head, The Collective & International Brands at Aditya Birla Fashion & Retail Ltd commented, “We’ve seen a shift in the luxury fashion landscape over the last couple of years, particularly considering the pandemic. We have had an ear on the ground and are expanding our retail footprint to cities where customers want to shop– and Ludhiana is one of those cities. We want to bring our expertise in fashion and customer service to our patrons in this great city, to create a space for them to experience the fashion they enjoy. A curated selection of the best of international fashion is now at Punjab’s doorstep and we are excited to bring these brands to the people.”

“I believe fashion is an extension of one’s personality. The clothes you wear say so much about who you are, how you’re feeling, and where you want to go. The Collective has some of my favorite brands under one roof making shopping so much easier and fun! I can walk into The Collective as one person and walk out as a different person altogether. It has been an absolute pleasure being here this evening and I look forward to coming back soon,” said Malaika Arora.


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