6 September 2019
Renault, the number one European brand in India, has launched its all new game-changer, Renault TRIBER, at an attractive starting price of INR 4.95 lakhs (ex-showroom, all India). The all new Renault TRIBER was unveiled at Landmark Renault, Mohali in presence of Virat Khullar, Director(Marketing), Renault India and Rajiv Vohra, Director, Landmark Group. Abhinav Goyal, CEO, Benchmark Group and Karan Sood, Area Manager, Renault India too graced the occasion.
Renault TRIBER will be available in four trims – RXE, RXL, RXT and RXZ. It has been specifically designed for the Indian market, which will offer an unmatched value proposition to customers looking at a B-segment car.
Renault TRIBER is a spacious, ultra-modular, fuel-efficient vehicle with attractive interiors, which boasts of many modern and practical features in less than 4 meters.
Virat Khullar, Director(Marketing), Renault India said, “With the launch of Renault TRIBER , we will enter the largest and the fastest growing segment of the Indian automobile market. Renault TRIBER will reinvent the game in terms of space and modularity, targeted at a wide set of customers across segments, led by the B-segment.”
Adds Virat, “With its attractive pricing, it is the perfect fit for Indian customers, who place a high premium on value proposition, in a car purchase decision. We foresee Renault TRIBER to be a key part of our expansion plans in India, as we look forward to growing the Renault brand in this diverse and exciting automotive market,”
Renault TRIBER is part of Renault’s product offensive strategy, which is developed keeping in mind the mid-term objective of doubling the sales volume to 200,000 units annually in India. Renault’s product strategy is backed by its widespread network of over 350 sales and 264 service facilities across the country, offering outstanding sales and service quality. Renault aims to double its network reach by the mid-term.
Renault also has a robust strategy to build its presence in rural markets, which offers significant growth potential. This is a new avenue that Renault is aggressively pursuing with an innovative and comprehensive strategy.
According to Rajiv Vohra, Director, Landmark Group, under which Landmark Renault – the Renault dealership operates in Mohali said, “In September, Renault has kick-started an activity targeting 330 rural towns across 18 states that will be completed this year. Furthermore, Renault’s dealership teams have recruited specialized sales consultants to reach out to unrepresented rural markets.”
Renault TRIBER is an attractively designed, sturdy, compact, roomy and modular, versatile vehicle which also achieves the feat of accommodating one to seven adults in comfort in less than 4 meters. Renault TRIBER is the result of a complete analysis of customers’ expectations in India which offers unbeatable flexibility. Renault TRIBER is a real game-changer, its modern, spacious yet compact, ultra-modular, a fuel- efficient vehicle with attractive interiors which boasts many modern and practical features. Renault TRIBER has the largest boot capacity of its category, in five-seater configuration.
Sums up Virat, “Innovation is a key pillar of Renault’s business strategy in India. This is reflected by a clear product strategy to cater to newer and growing segments of India’s automotive market. Renault TRIBER will bridge the gap between KWID and Renault’s SUV offerings in India. Renault will continue its innovation journey in India, developing products that shape the future of India’s automobile transformation. Each version is smartly priced at a gap of INR 50K, providing customers a valuable advantage at every level.”