17 March 2021
With spring wedding season around the corner, Punjab grown fashion label Jaamawar Minx(JM) founded by a famous fashion designer Rupam K. Grewal, unveiled a spacious & opulent store in Jalandhar’s Model Town. The opening of the brand new store also saw the unveiling of a mesmerizing collection ‘Riyasat’. The beautiful collection has ‘dupattas’ which have been made painstakingly with real gold, pearls, and real Swarovski. The USP of the ‘dupattas’ is that these have been so richly crafted, that they are heirloom material, to be passed on from one generation to another.
Rupam K Grewal who is mainly known for intricate bridal ensembles has experimented this wedding season to blend the vibrancy of the traditional ‘phulkaris’ with ‘zardozi dabka work’ to give a royal look to her ensembles. Ace designer, Rupam Grewal who has worked with various types of embroidery for over 15 years said, “We had a lot of demand coming from Jalandhar and mainly NRIs’ from Doaba region were showing interest, so we decided to set up an outlet in Jalandhar, which is the nerve centre of the Doaba belt. Keeping in mind the wedding season, we have come up with beautiful & ethereal attires for the wedding events like mehendi, reception etc. We have focused on cocktail gowns, lehengas, Punjabi Sharara and Gharrara suits with traditional zardozi dabka embroideries, brocade silks, ghagras etc.”
Meanwhile, the breathtaking collections from both ‘Riyasat’ as well as the other designer wear created by Rupam were adorned by Aakanksha Sareen & Rehmat Rattan, Punjabi film actresses and models, during an event held to formally announce the opening of the store. A fashion event was also held to showcase the JM collections. The event was unique as it was presented by not professional models but by young girls pursuing professional courses, working, studying in school – two girls one studying in 12th and the other a little girl studying in the 3rd standard also took part with aplomb in the event wearing JM collections. All the girls are either pass outs of DPS , Badhani or are studying there. Even Aakanksha Sareen is an alumnus of DPS,Badhani. Apart from being a designer , Rupam also runs DPS, Badhani , near Pathankot.