14 October 2022
PLBY Group, Inc. (Nasdaq: PLBY), a leading pleasure and leisure lifestyle company and owner of Playboy, one of the most recognizable and iconic brands in the world, today launched the Playboy Beer Garden at Zirakpur, Punjab, in partnership with Jay Jay and Kwality Restaurants and Hand group which is a real-estate developer offering unique commercial business spaces, themed hospitality and functional residentials. With over 1.2 million square feet of under development projects across 5 townships in North India, Hand group believes in expanding footprints keeping people at the center of what they do.
Aditya Gupta – Managing Director, Hand group says, F&B business is the best way to reach out to people and can provide best platforms to create positive communities.
Aseem Jindal – Director, Hand group says, channelizing the youth and providing for an upbeat holistic experience can create new benchmark for us in the global F&B spaces.
Dr. Rohit Malhotra, CEO of Jay Jay and Kwality Restaurants said, “We are delighted about the launch of the Playboy Beer Garden at Zirakpur. This marks our second footprint of the roll out of innovative concepts from Playboy & Jay Jay and Kwality Restaurants, that 21st century Indian tastemakers and professionals are yearning for, including stylish Playboy lounges and inviting Playboy beer gardens, where our constant endeavor will be to deliver a unified, consistent customer experience and standard of quality under the Playboy brand umbrella. Our second venue – Playboy Beer Garden Zirakpur is a fun place that will allow guests to experience some world class Gourmet delights, Original Craft Beers & Cocktail experiences along with some fantastic contemporary music. It will appeal to both the young and the young at heart too.”
In recent years, beer gardens, hotel rooftops and lounges have become increasing popular with young Indian consumers who seek more elevate and intimate settings over more expansive dance-club nightlife settings. More and more young adults in India value experiences outside the home and spaces that allow for creative self-expression across social media.