8 December 2022
Nexus Elante, part of Nexus Malls, the retail platform in India owned and managed by Blackstone Real Estate funds, has rolled out NEXUS GRAB, an interactive online game to earn special deals and discounts at any of its malls across the country. The game is open to people of all ages – users just need to scan a QR code before they can start playing and earning special offers.
‘NEXUS GRAB’,is a first-of-its-kind gamification and its features are sure to be a hit for both gamers and non-gamers for the sheer simplicity and fun elements of it.
Nishank Joshi, Chief Marketing Officer, Nexus Malls, said, “At Nexus Malls, we constantly strive to ensure that we deliver a unique experience for our customers. Nexus Grab is a unique initiative, which provides a fun way for people to earn special deals and discounts at their favorite stores. Whether you’re shopping for yourself or for a loved one ahead of the holiday season, it can make the shopping experience more enjoyable.”
Over 150 national and international brands are participating in Nexus Grab across the Nexus Malls portfolio. The Nexus Grab activation will be LIVE across at Nexus Elante only for a limited period.