14 May 2017

Kulbir singh kalsi

After marking strong presence in four previous events held at Moga, Tarn Taran, Muktsar and Bhatinda, New Holland Agriculture continued to present its range of farm mechanisation solutions at the Innovative Farmers’ Meet held at Khanna on 13th May. Mr. Lokesh Rampal from New Holland Agriculture educated the farmers present at the venue about the range of solutions offered by the company right from soil preparation to post-harvesting including products like Rake & Baler, which are revolutionizing collection of hay left in the fields after harvesting.

New Holland rakes & balers are the market leaders in India and have played a significant role in collection of biomass for biomass based power generation by paddy straw & other crop-residues and cogeneration from cane trash in sugar mills. The effort has not only resulted in providing a sustainable solution for energy generation through renewable energy sources in our power-starved country, but also contributed to a significant drop in environmental pollution levels by utilizing the surplus crop residue otherwise burnt in fields, thereby preserving the soil nutrients at the same time.

Mr. Lokesh Rampal, product specialist at New Holland Agriculture said on the occasion “These meets are a great initiative to interact with progressive farmers, get an insight of their requirements for mechanized farming and offer them the solutions that meet their expectations.”

New Holland Agriculture has partnered with Confederation of Indian Industries (CII) for their series of Innovative Farmers’ Meets scheduled at 6 different locations in Punjab between 4th and 15th May 2017. These meets of innovative farmers are aimed at bringing best of the practices in the farming processes and agriculture practices from different walks of fields to discuss the challenges in current status of farming and finding sustainable solutions.

The brand had presented its offerings in four previous events, in presence of thousands of progressive farmers from the states, industry experts, academia, financial institutions and government officials. Senior officials from New Holland Agriculture addressed the gathering and presented the entire range of advanced &technologically superior range of farm mechanisation solutions that enhance the farm output and provide more benefit to the farmers.

The brand is showcasing a part of its extensive range of tractors at the events and has garnered a huge footfall, awareness, and keen interest among the visitors. Catching the attention of all the farmers present at the event were two of the most popular tractors in Punjab, New Holland 3630 TX Plus Special Edition and New Holland Excel 6010.New Holland 3630 TX Plus Special Edition with 12+3 UG transmission is one of the most trusted tractors in the state with its powerful, yet fuel efficient 55 HP engine along with a list of advanced features that make it a complete work horse. The Excel 6010 on the other hand, is one of the new models that has taken the market by storm. Based on the brand’s international NH2 styling, Excel 6010 is a perfect blend of excellent style and performance. Features like 12+12 synchro shuttle with synchromesh transmission, widest operator platform, suspended pedals and various PTO options make it suitable to work with all kinds of applications. In addition to these 2 models on display, New Holland also offers entire range of Tractors ranging from 35 HP to 90 HP, which are versatile for every operation, every field and every condition. Besides tractors, New Holland Agriculture has a complete range of farm mechanisation equipment that includes rakes, balers, rotavators and pneumatic planters.

Punjab farmers are always a step ahead in adopting latest farming technologies and are very close to the heart of the company. Punjab is the single largest producer of wheat in the country and a major contributor to the production of rice. New Holland Agriculture has been contributing continuously to this growth, with technologically superior tractors & implements and thereby enhancing farming efficiency, productivity & farmers’ prosperity.

Currently, Punjab has a tractor market of around 17,000 tractors per year. More than 30,000 New Holland tractors are in operation in the state presently. The company is growing its reach to every farmer with an ever expanding network of more than 50 Customer Touch Points in the state. Company has also established a dedicated customer helpline with Toll-free number 1800-419-0124 to support the farmer fraternity, which operates in 8regional languages including Hindi and Punjabi.



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