30 December 2017


In association with SBP Group, VR Punjab hosted ‘Winter Wonderland’, a festival to celebrate the spirit of Christmas & the bonhomie of the New year celebrations.

“In tune with our Corporate Social Responsibility and  Connecting Communties initiative we conceptualised and  promoted a campaign  – ‘Share your Joy’ where Guests visiting  VR Punjab got an opportunity to donate their hot blankets/quilts for the underprivileged. This went a long way in helping people battling the  biting North Indian cold.  Apart from this social cause, there was also a flurry of activations including promotions,  events & workshops which also resulted in a 30% hike in footfalls as compared to last year.” said Jonathan Yach, Director Operations, Virtuous Retail.

The 25 day fiesta which has concluded provided patrons with engaging workshops & activities that were fun for both children and adults. This included kids’ favourite animated characters,  Chhota Bheem, and Chutki meet and greet, Carol Signing & a delightful Santa Parade. A Live performance with Abhishek, Mind over Magic  ‘Mind reading activity’ wowed visitors  while shoppers  were kept engaged with enticing gifts of instant photographs with the festive décor as a backdrop. A Click and Print zone was also created for visitors so that they could take back memories of their visit to VR Punjab .

Interesting workshops  which were curated with the festive season of Xmas & New year’s included  wreath making, Christmas crackers making, gift wrapping & balloon making.

A Xmas wall — ‘All you want on this Xmas’ had also been put up. Visitors put their gift requests on this and a Santa from VR Punjab, specially went to homes of 10 lucky people, to distribute their gift of choice to them.


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