Chandigarh
13 April 2019
DIVYA AZAD
Fabindia, one of India’s largest lifestyle retailers, announces the launch of its new retail format, the Experience Center at Chandigarh’s premium location, Sector 17. Spread across 4 floors, covering approximately 8930 sq.ft, this store has been designed keeping in mind the multi-dimensional Fabindia offering that extends across a number of categories and services catering to every age group and their distinct needs.
Fabindia’s Experience Centers provide an alternative shopping experience by shifting from transactional exchanges to a more experiential and interactive experience.
By creating a more engaging retail experience, Fabindia aims to have visitors experience this ethos, not just through the products they purchase but also through an immersive and inclusive experience.
In addition to the brands signature offering across garments, organics, home and personal care, this Fabindia Experience Center houses a FabCafé, an Interior Design Studio, Organic Wellness Center, Alteration Studio and a Kids Zone. The new format aims at delighting customers by creating unique experiences.
Fabcafe focusses on bringing a nutritious and contemporary menu highlighting lndia’s diverse cuisine with an array of dishes that represent regional diversity.
The Fabindia Experience Center also includes a designated space for Organic India’s first Wellness store in Chandigarh. Organic India is India’s leading Organic Foods and Wellness Brand. The Wellness Center promotes healthy conscious living and encourages customers to interact with trained consultants on various aspects of health, lifestyle and well-being.
The Experience Center offers an Interior Design Studio (IDS) a one-stop design solution to help create memorable spaces. The IDS provides a range of services such as consultancy on layouts, mapping spaces, product customization and color scheme coordination.
Fabindia is the first retail brand to introduce a Kids Zone with Tugbug. It serves as an exclusive recreational area for children to relax, play, discover and create.
Additionally, the Alteration Center provides a complimentary service post purchase of any apparel from the store.
Speaking on the occasion, Mr. Viney Singh, Managing Director, Fabindia said, “We are delighted to be opening an Experience Center in Chandigarh. This format has been very well received in other cities and we look forward to making the same holistic experience that extends from Fabcafe to the Fabindia offering available to our customers in Chandigarh as well.
Fabindia’s Experience Center in Chandigarh makes this the first Experience Center in the region and the eleventh in the country. Following the success of its ten other Experience Centers in Delhi, Hyderabad, Chennai, Bengaluru and Bombay, Fabindia plans to launch more such formats in various other cities in India.
