Connect Broadband co-partners with Quark to unroll ‘Quark Global Marathon’ – an initiative to emphasize work life balance



2 April 2017

Kulbir Singh Kalsi

At a time when work related stress is taking a toll on the life of employees in the corporate world IT global giant Quark co-partnering with Connect Broadband market leader in wire-line and broadband segment in Punjab together with, radio partner Red FM 93.5 organized the unique ‘Quark Global Marathon’ in Chandigarh. Employees ran together in the wee hours of Sunday morning, to spread the message of health and fitness.

The non-competitive 5 kms (3.1 miles) Marathon saw more than 300 participants holding up signs of ‘ Stay Fit, Stay Healthy’ to promote work life balance. The event had rookie runners, seniors, adults, kids aged above 5 yrs and seasoned marathon veterans and was witnessed by the employees, family and children of Quark.

To ensure the involvement and participation of kids in this marathon, Connect Broadband felicitated more than 70 kids with participation certificates and goodies to promote the spirit of health and fitness. The marathon was an initiative to raise awareness about the importance of a healthy lifestyle for kids who are already gripped with gadgets and technology. It was an opportunity to spread the importance of fitness for a company with a large and relatively young workforce and their families.

Organized across the globe, the Quark Global Marathon and co-partnered by Connect Broadband in India, stresses the importance of work life balance. The health partner of the event, Max Hospital volunteered ambulances, doctors, physiotherapists, nurses and sports injury experts who were also present at regular intervals during the marathon.Newly launched in Chandigarh Super hit radio station 93.5 Red FM was  the radio partner for the event. Their primetime RJ’s interacted with the runners and motivated them throughout.

Mr. Arvind Bali, CEO, Connect Broadband said, “Taking care of employees’ health and wellness plays a large part in the organization’s agenda. We are delighted to partner with  Quark for this marathon and hopefully we will have more and more people running to stay fit and healthy. It’s also a great way to motivate yourself and others to get a bit more active.”

Mr. Sofi Zahoor,Sr.Director India-HR & Operations,Quark India believes that holding regular events throughout the year helps give walkers and runners targets they can work towards and is a great motivator to promote healthy and active livelihoods for employees of Quark. We will keep organizing more events so as to create awareness about fitness. I feel this wellness initiative can bring light to the lives of the employees and thereby bring change in the lethargic routines”.




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