21 January 2020
Bunge India Private Limited, a subsidiary of Bunge Ltd., one of the leading global agribusiness and food companies today announced the re-launch of Hudson Canola Oil. The Canola Oil brand ‘Hudson’, by Bunge India is being re-launched to consumers in a completely new avatar. The press conference to announce the re-launch was graced by an esteemed panel of experts – Celebrity Chef Amrita Raichand, Dr.Ramnik Singh Bedi, IMA President-Punjab, Dr. Mandeep Singh Kohli, Consultant Cardiologist and Mr. Milind Acharya, Marketing Head – Bunge India. High on good fats like MUFA (Mono Unsaturated Fatty Acids), Omega-3 and antioxidants like Vitamin-E, Canola Oil is recommended by IMA as a healthy cooking oil suitable for all types of cooking.
Speaking on the re-launch, Mr. Milind Acharya, Marketing Head – Bunge India says, “Hudson Canola Oilhas always been a house manager’s best friend in the kitchen. With its high percentage of Good fats, high smoke point, non-greasy texture, and high levels Omega 3, Hudson Canola oil is determined to keep you and your family healthy as you enjoy delicious food cooked in it. With its high smoke point it is suitable for all kind of Indian cooking, be it shallow frying, tadka, or deep frying. With its low absorption properties and the goodness of Canola oil, Hudson is indeed one of the most suitable solution for a health conscious Indian Foodie. The new packaging lends a fresh and innovative look to the product highlighting the qualities of the brand”.
Commenting on the health benefits of Canola Oil,Dr. Mandeep Singh Kohli, Consultant Cardiologist says, “Made from crushed seed of Canola in Canada, Canola oil is one of the best oil for heart and overall health. Canola oil contains good amounts of mono unsaturated fats, omega 3 and omega 6 fatty acids, which makes it one of the healthiest cooking oil out there. Canola oil has more than 90% good fats, which helps cut cholesterol levels when used in replacement for saturated fats. It is naturally rich in vitamins E and K and is known to protect oxidation of cells and thereby may reduce skin problems and ageing signs like acne, fine lines, wrinkles, blemishes and spots apart from helping in maintaining coagulation of blood. Additionally, Hudson Refined Canola Oil is fortified with Vitamin A and Vitamin D which helps in protecting eyesight and strengthening the bones. Hence, Hudson Canola oil is one amongst the very few healthiest vegetable oils that is loaded with abundant goodness in a wholesome manner”.
The Indian Medical Association has recognised and recommends Hudson Canola Oil to bea healthy oil for everyday cooking. Dr.Ramnik Singh Bedi, IMA President-Punjab who was also present at the press event said, “Compared to all other vegetable oils the market, Canola oil is one among the very few vegetable oils that has the lowest levels of the fats that are “bad” for human health i.e. the saturated fatty acids. In fact, Canola oil contains two fatty acids that are essential in your diet because your body can’t make them– the Linoleic acid (LA), an essential omega-6 fatty acid which protects against heart attacks and strokes by helping to lower bad cholesterol; and Alpha-linolenic acid (ALA), an essential omega-3 fatty acid which keep your heart healthy. Canola oil also contains very high levels of monounsaturated fatty acids, which lower bad cholesterol (LDL) and help control blood glucose. Indian Medical Association recommends canola oil for everyday Indian cooking”. Hudson Canola Oil is perfect for all kind of Indian cooking – tadka, curries, deep frying or shallow frying.and even baking.
Celebrity Chef Amrita Raichand says, “Oil plays a great role in our diets even though many may think that dishes without oil are healthier which may not be right. There are dishes where one needs to use oil as a medium of cooking. This is where Hudson Canola Oil plays a great role. With a high smoke point, it works very well for all types of cooking even frying, thereby not adversely affecting health! Indian Mothers will be highly impressed by this oil as it may be their answer to healthy cooking.” Available in leading stores across India and several e-commerce websites, Hudson Canola Oil is fast becoming the oil of choice for health-conscious Indians. Hudson is one of the very few brands in the country that caters to varied consumer segments ranging from middle income group to the elite ones.