12 November 2020


India’s leading player in the home textile category, Trident Group will give you ample reasons to celebrate with its festive gift collection of exquisitely-crafted bed and bath linens. A perfect amalgamation of vibrant colours, rich textures and aesthetic designs, the Autumn – Winter 2020 collection offers a range of smart bedding styles and beautifully designed bath towel sets.

Innovative offerings have been the hallmark of Trident Group. Being the first to introduce mandatory antibacterial treatment for all towels, Trident ensures the utmost hygiene solutions with its new range. More so, when health and hygiene are of paramount importance in our lives today and forever. Talking of innovation, Trident also makes anti-mosquito bedsheets.

Sharing his thoughts on the new collection, Rajneesh Bhatia, CEO, Trident Group said, “With Diwali just round the corner, our gifting special, autumn-winter collection aims to offer our customers new ways to add cheer this festive season. In line with our vision to add value to lives, our latest collection hinges on contemporary styles, innovative constructions and luxurious fabrics. This launch marks a key step towards our journey as we fortify our efforts to provide innovative and exclusive home decor solutions to our customers.”

The first-of-its-kind, ‘Aroma Bedding Collection’ offers king bedsheet set in six pleasant fragrances– Green Apple, Vanilla, Strawberry, Sandalwood, Lily and Lavender for a calming, aromatic experience. The bedding range also includes ‘Trident Occasions’, ‘Celebration Collection’ and ‘Trident Utsav’ that feature beautifully handcrafted double bedsheet sets to compliment your home’s aesthetic interiors.

The ‘Aroma Bath Collection’ boasts two uniquely designed bath towels in an array of captivating fragrances like Green Apple, Vanilla, Strawberry, Sandalwood, Lily and Lavender to appease your senses. The ‘Celebration Collection’, on the other hand, is available in a range of exciting colour options such as Aquamarine, Beaujolais, Blue Print, Bridal Rose, Emperador, Real Teal, Red Dahlia and Semolina. With one large bath towel, one small bath towel and two hand towels, this gift set is a great addition to bath time must-haves, to wrap your loved ones in the goodness of extra comfort and softness.

The bath range also features an exclusive ‘His & Her Collection’ of swoon-worthy, designer towel sets to please you with the fluffiest comfort while you rejoice in the harmony of complimenting colours. While, the ‘Trident Utsav’ collection is ideal to celebrate the homecoming of everything bright and auspicious. Comprising 1 bath and 2 hand towels, Utsav with its vivid colours, soothing texture and mesmerizing design is a keepsake of comfort for your homeAll our gifting collections are available between price ranges of Rs. 699 to Rs.1,999.

The new collection will be available through multi-brand outlets as well as virtual destinations of leading e-commerce portals.

With consistent investment in technology, constant research and an innovative approach, Trident has acquired wide and varied global scale capabilities in terry towel and bedsheet production. From a variety of fibres and yarn to a range of colours, both in piece dyed and yarn dyed, plains & jacquards, to a complete collection of performance finishes and surface decorations, Trident’s range keeps expanding to meet the unique needs of its customers.


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