27 September 2017
BMW India has introduced the BMW Mobile Studio – one of its kind mobile showroom designed exclusively to showcase the most aspirational BMW products and services in over 50 emerging markets across India. The BMW Mobile Studio in Panipat is hosted by Deutsche Motoren and will be stationed from 23 – 24 September 2017 at Golden dreams, MJR School road, opposite sector 25, Part 2, Panipat, Haryana – 132103.
BMW Mobile Studio is a state-of-the art mobile structure featuring a two car display, reception area, BMW lifestyle collection and a VIP lounge. Customers will have an opportunity to experience the performance of BMW sedans and SAVs (Sports Activity Vehicle). After getting a first-hand driving experience, the customers can address their queries and interests to the sales experts. The experts provide professional advice on all specifications, technology and features of the cars to give an overall view of the innovative BMW products, services and lifestyle accessories. Customers can also book their favourite BMW vehicles at the BMW Mobile Studio.
Mr. Vikram Pawah, President, BMW Group India said, “The BMW Mobile Studio opens up new opportunities for us to showcase premium individual mobility in emerging markets across India. Customers and prospects can experience our fascinating and emotional product range, discuss various finance options and even book their favorite BMW car on the spot. It is a persuasive concept that provides us with a platform to showcase our interpretation of luxury in emerging markets across India.”
Mr. Yadur Kapur, Dealer Principal, Deutsche Motoren said, “The demand for luxury cars is increasing across emerging markets and the BMW Mobile Studio is a perfect platform for us to cater to this potential market. We are looking forward to showcase the dynamic BMW product range and services in Panipat.”
The all-new BMW 5 Series and the BMW X1 will be on display while the BMW 3 Series, the BMW 3 Series Gran Turismo, the all-new BMW 5 Series, the BMW X1, the BMW X3 and the BMW X5 will be available for test drives to automobile enthusiasts visiting the BMW Mobile studio.