30 October 2017
Virtuous Retail South Asia’s regional flagship center, VR Punjab, has announced the inaugural edition of an annual festival, ‘Punjab Art Initiative’ (PAI), that seeks to highlight the regions unique heritage, art & culture and catalyze civic pride.
The 45 day long art festival will be open to visitors from 1st November till 15th December. The inaugural edition will features a unique collection of installations and fine art work created by both some of the most prominent, and promising artists from across India, including George Martin an award winning artist, Murali Cheerooth, Vikash Kalra, Nilesh Kinkale, and Yati Jaiswal among others. Importantly, students from the Government College of Art, Chandigarh, the College of Architecture, Lalit Kala Akademi, College of Art, Delhi, and JJ School of Art, Mumbai will also share space with the independent artists over the duration of the festival. PAI will also host a variety of art related entertainment events and activities like the Basement Art Project, Live Portrait Making, a Children’s Art Competition and Performance Art by Chandigarh based Manjot Kaur who recently showcased her work at the Swiss Biennale 2017.
To mark the launch of PAI on Wednesday, 1st November, 2017, VR Punjab will unveil the VR Art Car Project that features a Mercedes Benz painted by renowned artist Gigi Scaria, followed by a performance art feature by Murali Cheeroth. The launch event will also host a music concert by The Local Train, a leading Indian Rock Band originally from Chandigarh. The concert will commence at 7 p.m at the Amphitheatre at VR Punjab.