22 December 2018
It was a different pre-Christmas celebration for children of the blind school, Ludhiana. Guided by the vision of helping change lives by urging people to donate their eyes, Connect Broadband’s ‘Darkness to Light’ Campaign reaches out to spread joy among children of the blind school with its ‘Secret Santa’ initiative to celebrate the Christmas cheer. Connect employees interacted, played games with the children, and Christmas goodies like gloves, socks, school bags and caps were distributed amongst school children.
More activities will be carried out on regular basis to further help to these students under the initiative.
A special website has been designed for the ‘Darkness to Light’ campaign linked to the – ‘’connectzone.in, named “eyesforever.org” where people can fill up the registration form and pledge to donate their eyes.
Arvind Jalota, Chief Business Officer, Connect Broadband said, “The Management and staff of Connect pledge to work towards educating more and more people to pledge their eyes. Our message to people is clear. We want everyone to come forward and donate their eyes. Let’s overcome the superstitious beliefs and try to change someone’s life. Darkness to Light campaign is an initiative towards this noble cause.”