Tata Motors launches its much-awaited SUV – Harrier

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Chandigarh

28 January 2019

DIVYA AZAD

Tata Motors today launched its much-awaited SUV, the Harrier, which has impressed one and all ever since its concept H5X was first showcased at the Auto Expo2018.Harrier will be on sale across Tata Motors authorized sales outlets in India at a starting price of INR 12.69 lakhs, ex showroom, Chandigarh starting today.

The Harrier is truly a global SUV, offering a perfect combination of design and excellence. This thoroughbred SUV, engineered on Optimal Modular Efficient Global Advanced (OMEGA) Architecture promises to offer exemplary driving dynamics on varied terrains. The Harrier is the first vehicle to sport the IMPACT Design 2.0 design language of Tata Motors, which will appeal to customers with its stunning exteriors and luxurious interiors.

According to Mr. Vivek Srivatsa, Head, Marketing, Passenger Vehicle Business Unit, Tata Motors –“Tata Motors is back with yet another winner on our hands – our much awaited vehicle – the Tata Harrier. Marking our entry into the premium mid-size SUV segment, the Harrier will be the flagship 5 Seater SUV from the Company. Being the first product built on the OMEGA ARC, which is derived from Land Rover’s legendary D8 Platform, the Harrier is a testament of our continued efforts to deliver aspirational products.  I am elated to launch this stylish new vehicle which will surely make Tata Motors PVBU’s position even stronger in the Indian automobile industry.

Tata Motors promises to offer its customers a very premium ownership experience with the Harrier. Ever since the bookings opened in October, the Company has witnessed many customers booking the vehicle with a desire to own this SUV immediately after the launch. Acknowledging the trust and confidence that customers have shown in the product, all customers who have booked the vehicle prior to launch will get a limited edition collector’s item- a scale model of the Harrier, at the time of the vehicle delivery.

The SOUL program, an exclusive community of Tata SUV owners has been strengthened with the launch of Harrier. Customers will be able to embark on iconic drives to unexplored destinations across India and international locations. To make their ownership journey more rewarding, the company has launched a rewards program with which customers can accumulate SOUL points & redeem them for exciting gifts & souvenirs as they drive along in their Harrier.

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