20 June 2019
Indian cricket fans are upgrading to large screen TVs to watch their home team battle it out in the ongoing Cricket World Cup. In the month of May, just ahead of the World Cup, Samsung India saw sales of 55 inch and above TVs, which include the Company’s QLED TV line up and Ultra High Definition Tv line up, grow over 110% over last year. Samsung has also seen the sale of ultra-premium 75 inch and above TVs grow five times in the same period, indicating consumer preference for larger screen TVs to enjoy the World Cup.
Samsung has been the market leader in TVs for the last 13 years in India. In the premium TV segment (55 inch and above) too it had a market share of 47% at the end of March 2019, which it plans to take up to 55% by this Diwali riding on the rising sales of large screen TVs. With the recent launch of Samsung QLED 8K TVs, Samsung is eying 70% market share in ultra-premium TVs (75 inch and above) from its current market share of 53%.
Consumers today aspire to upsize their lifestyles. The 55 inch and above segment is estimated to be 20% of the overall TV market in 2019 as compared to just 8% in 2017. In January-March 2019 quarter, the 55 inch and above segment grew by 55% as compared to the same period last year. In this period, Samsung saw a growth of 70% in 55 inch and above TVs.
The cricket fever this year has led to Indians migrating to larger screens not just in metro cities but in smaller towns as well. Samsung has seen customers in smaller towns such as Vijayawada, Vishakhapatnam, Hubli, Jodhpur, Agra, Jabalpur, Nagpur, Raipur, Ludhiana, Dehradun, Jalandhar, Cochin, Coimbatore, Baroda, Ranchi, Tirupati, Asansol, Madurai and Kolhapur, among others upsizing to larger screen TVs, that is evident in the rising demand for Samsung’s QLED TVs in these cities.
Catering to the demand for larger and luxurious screens, Samsung recently introduced a comprehensive line-up offering sixteen models in a range of sizes to suit the needs of every home and every lifestyle. The 2019 QLED 8K lineup is available in four sizes ranging from 65 inch (163 cm), 75 inch (189 cm), 82 inch (207 cm) and 98 inch (247 cm). The 2019 QLED lineup offers twelve televisions from 43 inches (108 cm) to 82 inches (207 cm) across four series.
Samsung’s new range of QLED 8K TVs will be priced at INR 10,99,900 and INR 16,99,900 for 75-inch (189 cm), and 82-inch (207 cm) variants respectively. The 98-inch (247 cm) variant of the QLED 8K TV, priced at INR 59,99,900, will only be made to order. The 65-inch (163 cm) QLED 8K TV will be available in July.