29 July 2020
Punjab Agro announced the launch of Five Rivers Certified Organic High-Fibre Chakki Atta in the Tricity. Made from the finest quality wheat, sourced directly from certified organic farms in the state, the atta is now available at all leading retail outlets across the Tricity in 5 kg pack. Customers can also buy it online on e-tailers like Zomato, Swiggy, Bhejo & Big Basket etc.
On the occasion Sh. Manjit Singh Brar IAS , MD, Punjab Agro Industries Corporation Limited said, “At Punjab Agro, we have consistently stood by our promise of providing wholesome and tasty food products that are free from chemicals & pesticides. This has helped in enhancing our brand value and trust amongst our customers.” Elucidating further he said “We are delighted to present Five Rivers Certified Organic High-Fibre Chakki Atta to the residents of the Tricity. Eating soft and fluffy rotis with the goodness of whole wheat is definitely an appetizing thought. Our product is a healthy option that has the potential to emerge as the most preferred choice of people. I am confident that our Five Rivers Certified Organic High Fibre Chakki Atta will not only be well accepted but would also grow in popularity in the days to come”
Punjab Agro processes certified organic produce of Punjab farmers in certified Organic processing facilities and offers various products under the brand name “FIVE RIVERS”. This has helped the farmers to enhance their income and secure livelihood, thereby promoting organic farming in the state through accomplishment of direct market linkage by Punjab Agro. Launched in the Tricity with an aim to promote good health and wellness, ‘Five Rivers’ brand offers an assortment of premium food products ranging from fruit beverage, jams, sauces & marmalades to certified organic products. The entire process ranging from cultivation & storage to processing & packing of all the certified organic products under the “FIVE RIVERS” brand is Certified Organic under the National Programme for Organic Production (NPOP) and National Organic Progam (NOP).