28 August 2018
K S Bhatia, Founder & CEO of Pumpkart,com held a press meet at Press Club here. It is noteworthy that Pumpkart’s strong brand pull & unique start up concept, prompted even Google CEO Sundar Pichai to hail & praise it in Silicon Valley in front of PM Narendra Modi at the ‘Digital India’2015 summit. The uniqueness of Pumpkart.com is that it is the one & only online platform that offers an E Commerce business model in relation to water pumps, which were traditionally sold on the ‘brick & mortar’ retail store format.
Bhatia who has a penchant for innovation, has now announced the formal launch of ‘Pumpkart Services’ – a vertical of Pumpkart, which will be providing after sales services across product segments . “We are collaborating with dynamic entrepreneurs of the region and giving them the advantage of the Pumpkart branding. Under these service franchisees, we will be giving after sales services for not just water pumps but all other home appliances. We have already inaugurated two such centres in tricity – one in Sec 45 Chandigarh and the other in Kharar . The third has been formally unveiled in Ludhiana. We envision to open 50 such centres by end of this year in Punjab , Haryana, Himachal, Delhi and J & K. This will be taken to 100 by mid 2019. ” Said Bhatia.
It is pertinent to mention here that with this launch Pumpkart will emerge as the first E commerce company India, which will do supply as well as provide after sales services across product categories.
Pumpkart , at present is operative in B2B module and has successfully established their white label brand Panatech . But keeping in mind the evolving technologies Pumpkart is revising the module to Supply chain management in B2B . Details of this were explained through a presentation by Bhatia.
Under the new system Pumpkart no longer be just a water pumps supplier, it will be coming up with a wide product range in appliances, plumbing, hardware , sanitary products, electronics and entire industry supply et al. For this Pumpkart has started tying up with players in the branded & non branded space to give them a platform. The idea is to make them accessible to the consumers directly. At present Pumpkart has about 5000 retailers on board and wishes to take this figure to 25,000 by next financial year. The new thrust at Pumpkart will be supply chain management in North India and then this wil be taken Pan india.
“Our supply chain model will convert unorganised business ventures into organised ones through technology & branding. The model we are getting will through technology, remove multi layers of middlemen like C & F agents, distributors & wholesalers.” Added Bhatia , who is back from UN HQ where he was the lone Indian speaker among delegates from all across the Globe, in the Sustainable Development Goals(SDG) Summit.
For achieving its goals in supply chain management, a state- of- the- art app has been developed by top technical experts which will run the new E Commerce model, & this will be accessible Pan India and will also have the feature of regional language so as to aid the clients.
It is noteworthy that Pumpkart has also roped in Kapil Dev as its Brand Ambassador.