7 June 2019
Monte Carlo’s latest Sportswear collection Rock It has partnered with the popular West Indies cricketer, Andre Russell, as its brand ambassador. The Jamaican all-rounder will now be the face of a series of multi-channel marketing and promotional activities for the brand.
Rock It is one of the leading gym wear & sports clothing brands in India that offers a variety for gym t-shirts, workout vests, sports shorts, track pants, active t-shirts among others.
Rishabh Oswal, Founder, Rock it, (Monte Carlo -Executive Director) is elated to announce their first celebrity collaboration. He feels that the athletic cricketer, who has a huge fan following globally, epitomizes with Rock It.
“Athleisure refers to the casual and sporty clothing like sweat pants, leggings, yoga pants, and hoodies – which while are basically designed for workouts but can also present functionality, and be considered in the daily wear category. It can serve various functions; taking you from the gym to brunch to a happening party while giving out a fashionably casual vibe. Jamaica has been known for its vibrancy as it marries top-notch sports with an easy demeanor to live life. Andre Russell embodies the essence of the brand and his easy vibe is set to take the brand value a notch high,” said Rishabh Oswal.
Speaking about his association, Mr Russell said, “I’m very excited to be associated with such a dynamic brand. I could relate to the brand so much because it goes with my personality of being fashionable and fit at the same time. I have always believed that fashion and fitness go hand-in-hand, and growing up in Jamaica, an easy yet functional style has been ingrained within me. This association is certainly a good move towards active wear and I am excited to be a part of the progress.”