13 December 2017
After a whopping response over the last three years, Max Fashion is back with the fourth edition of Max Design Awards, a definitive platform to recognize and reward the budding Fashion Designers. The property created by Max, gives final year fashion design students a chance to showcase their best and reach out to the fashion world through their creations.
Max Fashion, being a design-driven company, is looking to support and celebrate new and upcoming fashion talents. Max Design Awards is one step towards this vision. The contest has seen a huge success since its inception with growing number of fashion design enthusiasts showcasing their creativity and taking the level of the competition to new heights. Last year the competition attracted more than 300 entries from various design colleges across the country. The fourth edition is a continuous effort to reward the young aspiring fashion designers and provide them a platform to springboard their fashion design careers!
The esteemed jury for Max Design Awards 2017-18 includes Fashion Designers Ms.Rina Dhaka, Mr. Ashish SoniandMr. Rahul Mishra along with Executive Director, Max Fashion Mr. Vasanth Kumar, Vice President Design, Max Fashion Ms. KamakshiKauland Project HeadMr. Marc Robinson.
Registration for the award programme is open. Check here to register –
Eligibility Criteria –
Final and Pre-Final year Fashion Designstudents from selected and or accredited fashion designing institutes of India.
The theme for the Max Design Awards 2017-18 is “Craftivism”. Craftivism explores the power of combining art and activism to trigger conversations about social change. It is to create a difference, which in turn helps unite and reclaim our world as one.
Participation Process –
Step 1: Select any one category – Men’s wear or Women’s wear. Prepare a mood board of your interpretation of the main theme.
Step 2: Based on your mood board, prepare two sketches.
– One sketch for prêt
– One sketch for Couture
Both sketches need to fall under any one category (men’s wear or women’s wear)selected by you.
Step 3: Prepare a 150 word count brief on your collection. Outline your colour pallet, fabrics, style, patterns, etc. for each of the designs
Step 4: Register yourself on www.maxdesignawards.comand file in your application OR apply by emailing high resolution scans of your sketches, mood board, along with a 150 word count brief on your interpretation of the theme “Craftivism”. Email at firstname.lastname@example.org
Last Date for receiving Online Entriesis 8thJanuary 2018
Step 5:It is mandatory to send the physical docket (Mood board, both sketches and write up with fabric swatches to –
Lifestyle International Private Limited
MAX Retail Division
77 Degree Town Centre,
Building no.3 East Wing
5th floor, Off Old Airport Road
Yemalur P.O. Bangalore – 560037
Last Date for receiving the physical docket of the Entries/application is 12th January 2018