Korean fast fashion designer brand XIMI Vogue launches state-of-the-art store in Elante Mall, Chandigarh



7 April 2019


XIMIVOGUE, fast fashion Korean designer retail chain launches its 23rd outlet in Elante Mall, Chandigarh. The store is located on the second floor and spread across 2000 sq.ft. The brand is among one of the fastest growing retail chain in India, they are aiming to add another 32 operational stores in next 70 days.

Globally XIMIVOGUE is present in 72 countries with more than 1700 outlets. Its intelligent product strategy, superior quality products with innovative designs and competitive pricing has contributed significantly towards in making the brand a global success.

On the launch day, Mr. Shiven Anand – Expansion Head of XIMIVOGUE, said: “The fast fashion daily consumer goods industry in India has been operating since long but in an unorganized manner. XIMIVOGUE stores offers delightful shopping experience for customers by offering more than 2600 products in categories like Cosmetics, Electronics, Fashion, Household, Plush Dolls, Soft toys, Accessories, Undergarments, Footwear, Gifting, Toiletries and stationary. XIMIVOGUE is a one stop shop for all your daily lifestyle needs. We are aiming to open more than 180 retail outlets by August 2020. We are investing heavily in building strong supply chain technology with state-of-the-art regional warehouses across the nation.

XIMIVOGUE is witnessing exponential growth in Indian market. Unlike other retail concepts this impulse purchase category is among the highest per sq.ft. revenue generator (Rs.3500-5000/-) and enjoys high conversion rate of around 55 percent of walk-ins.

Mr. Anand also mentioned that due to high consumer demand in Punjab and Haryana region company is betting high and planning to open company owned and franchise stores in cities like Amritsar, Jalandhar, Bhatinda, Patiala, Shimla, Jammu, Karnal, Panipat, Faridabad, Mohali, Panchkula, Rohtak, Hissar. Our customer-centric approach, high quality & value proposition will be the differentiating factors for our success in India. .”


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