20 May 2019


In a bid to enable women and girls to reach their full potential, Elante Mall organised an awareness programme to educate more than 300 underprivileged women in Panchkula region on the importance of maintaining good menstrual hygiene. Promoting the ‘Janaushadhi Kendras’ initiative under the Pradhan Mantri Yojna, 6000 biodegradable sanitary pads were distributed from a community centre in Panchkula, sufficient for three months of usage per participant.

Elante Mall collaborated with ‘Spend for a Cause’ to promote Project Triya, which has been working towards this initiative to help women and girls in any way possible to make their life easier during menstruation.

Speaking on the occasion, Thrinath K, Centre Head, Elante Mall, said, “We aim to raise awareness of the challenges and socio-cultural restrictions faced by women and girls in maintaining their hygiene due to menstruation. Basis access to menstrual hygiene like sanitary napkins, toilets, safe disposal and toilets in schools/public areas are necessary to maintain a good healthy life. We have joined hands with ‘Spend for a Cause’ to work towards Project Triya initiative, educate women in underprivileged areas and provide them sufficient biodegradable sanitary napkins to sustain for three months per participant.”

Talking about the initiativeDr. Neeru Bali, Founder, Spend for a Cause said,“The project Triya (meaning young girl) is a heart rending move by a group of budding social entrepreneurs under the auspices of an ngo ‘Spend for a cause’ to spread awareness on menstrual hygiene among underprivileged women and girls. Its about educating girls, women and their families and helping them remove the taboos associated  with periods. Project Triya is focused on the very basic right- ‘Triyas’ right to bleed hygienically.”

A presentation regarding the importance of menstrual hygiene was done by Dr. Neeru Bali, who also educated the women participants on the disposal of sanitary pads.


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