22 April 2018


While most celebrated Earth day sharing messages on Social Media, at Bathinda today gathered a group of young and old to commemorate the day with a special mother “MOTHER EARTH”. The initiative was organized under the aegis of Bathinda Retail Kiryana Dealers Association and was wholeheartedly supported by Bunge India, manufacturers of Dalda Refined Oils and Dalda Vanaspati Ghee.

Since nature also plays a vital role in life-giving and nurturing, therefore embodying the form of a mother, a group of 100-odd members collected 30 odd carts of wet and dry waste in the streets ofGandhi Market & Mohalla Teliyan Wala areas of Bathinda, in an initiative to keep Mother Earth as pristine as possible.

“Our Earth in Indian culture is considered to be mother; isn’t it our responsibility then, to look after our mothers?” said Devinder Sharma, Sales Manager, Bunge India P Ltd.

The cleanliness drive under the banner, ‘Swacch Bharat Abhiyaan’ began at 8:00am, as enthusiastic group members hand-picked waste, bottles, plastic, pieces of broken glass etc to clear the area. The group included sales team members across Punjab of Bunge India, President, Retail Kiryana Dealers Association Sh Om Prakash & other senior functionaries and Sh Ashok from M/s Ashok Kumar Purshottam Dass & Sh Damodar Bansal from M/s Drone Traders both Distributors for Bunge India here at Bathinda.

Devinder Sharma, Sales Manager, said, “Grain Markets, Anaj Mandi’s & Sabzi Mandi’s often are found to be the places with lot of neglect & at times residents hesitate in visiting such places because of garbage, dust and poor upkeep. To inculcate a habit of cleanliness amongst the shopkeepers & we are here to reinforce the Nation’s Call of Swacch Bharat as part of our CSR program. He also informed that Grain Market areas already been covered under the initiative include Chandigarh, Patiala, Ludhiana, Jalandhar, Yamunanagar, Panipat, Ambala City & Ambala Cantt. He said that in future too Bunge India will continue to associate with various market associations in other cities to do similar activities.

Besides this drive, the group also organized a Panel Discussion on Environment and Swachhata March / Rally and a plethora of co-curricular activities were organized to raise awareness about waste management and encourage others to create a more sustainable and healthy living space.


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