25 February 2020
Amazon Alexa, a voice assistant that can be accessed on Echo range of smart speakers, has become more Indian since the launch of Hindi language support. Lakhs of users in India interact with Alexa in English, Hindi and Hinglish every day for listening to music, controlling smart appliances, setting reminders, watching movies, playing nursery rhymes, asking for information and more.
Today, Alexa’s jokes, songs, stories and conversations in Hindi come with a desi flavour. This has resulted in increased engagement with the voice assistant. Some of the most popular questions that users ask Alexa in Hindi are “Alexa, kaisi ho?”, “Alexa, kahani sunao”, “Alexa, I love you”, “Alexa, mujhse shaadi karogi?”, and “Alexa, ek sher sunao”.
Many Indian brands and developers have developed Alexa skills to engage with users in Hindi. Alexa skills are voice activated apps that add capabilities to your Echo Smart speakers. Today, there are over 800 Hindi skills ranging from Sanjeev Kapoor Recipes, Pearson Hindi Vyakaran and Chu Chu TV to Jungle Safari and Impossible Bollywood Quiz that users can enjoy with the entire family.
“At home, customers love to speak in Hindi or their regional language with a mix of English. This insight helped us launch Hindi language support for Alexa,” said Puneesh Kumar, Country Manager for Alexa Experiences and Devices, Amazon India. “Our Hindi customers are more interested in Alexa’s original content such as jokes, songs, shayaris and ask questions inclined to history, politics and religion as compared to our English-speaking customers. It is very encouraging to see such high engagement with Alexa”.
The Alexa Hindi experience is available on all Echo family of voice-controlled smart speakers such as the new Echo Show 8, All new Echo, Echo Dot with Clock, Echo Studio, Echo Flex and Echo Input Portable. The recently-launched Echo Show 8 smart display comes with an 8-inch HD screen, stereo sound and a camera with a built-in shutter for ₹12,999. It is a perfect gadget for your home to watch shows, movies, news briefs, sports highlights, listen to music, sing along with on-screen lyrics, make hands-free calls, and even entertain your child with nursery rhymes. The Echo family includes 12 devices ranging from Echo Flex, available for ₹2,999 to Echo Studio, available for ₹ 22,999.
Customers can enjoy asking Alexa for diverse Hindi content such as jokes, shayaris, games, Kabir ke dohe, Panchatantra stories, Bollywood dialogues, more than 800 Alexa skills, and even spellings of words in Hindi.To learn more about Alexa in Hindi capabilities just say “Alexa, tum kya kar sakti ho?” or visit www.amazon.in/alexainhindi